What’s the number one factor determining a private label CBD’s success in the marketplace?
We’ll answer that for you – branding.
A solid CBD brand needs to stand out and demonstrate its value. Marketing will play a crucial role in establishing your brand.
With successful marketing strategies, you can:
- Show current customers and prospects that you care about the product
- Break into the industry and develop a loyal base of supporters
- Reach new buyers and grows your audience
- Distinguish your private label CBD brand from the competition
You may already understand the basics of starting a private label CBD business, but in this guide, we’ll break down a few key sectors to keep in mind when marketing your brand.
Logo and Product Packaging
Your CBD product logo is the first thing that customers will see when looking at your website or social media, and it will considerably impact whether or not your customer buys your product. Hiring a graphic design professional to create a professional logo may be a worthy consideration.
Create a logo that suits your brand. Are you looking for clean lines, neutral tones, and neat geometry that signals a corporate brand? Or are you seeking more warm colors and a creative design that signifies a free-spirited consumer outlook?
You also want your product packaging to fall in line with the tone and color of your logo to create a consistent brand look.
Buy your competitors’ products and review the designs and colors they use on their labels. Check the size and shape of their packaging as well. Be sure to provide an experience that is even more consistent than your fiercest competitor.
Website Design and Social Media
You want to create a website design that reflects the ethos of your private label CBD brand. It should be easy-to-navigate and have a clear About page and contact information on the home page. Since this is one of the first marketing pieces prospects see, it is often best to consult a professional web developer.
Content is another thing to keep in mind for your website. Create consistent, well-researched, and appropriate blog posts. You will want to publish regular blog posts updating your customers on the state of the CBD industry and any new products that you unveil.
The content on your website should contain keywords with search engine optimization (SEO) in mind so that web users searching for your products will find your site faster. To achieve this, it would be wise to consider hiring a professional CBD copywriter or SEO specialist.
You can use sites such as Optimizely to track the performance of your website and see if your marketing is on track.
Try to steer clear of advertising on the following social media platforms and search engines. They are known to restrict (to varying degrees) ads containing CBD:
If you still want to try advertising on these sites, be sure to check their drugs and drug paraphernalia policies first for CBD restrictions.
You can still maintain an active social presence, however. You want to show off your brand, your team, and your products. Many shoppers want social proof that the company they are shopping with is legitimate, and social media is an excellent way to provide this proof.
Finding Your Target Audience Through Press Release Outlets
Once you’ve built up your business and gained a few positive customer reviews, try reaching out to people and organizations that can promote your business.
Here are a few resources to consider:
- Media outlets and journalists that focus on CBD news/reviews
- Organizations for CBD enthusiasts
- Social media influencers
- CBD and health/wellness bloggers
- Local TV channels and shows
- Influential thought leaders in CBD
You can offer these organizations or people free products in exchange for an honest review. Depending on the scale of your outreach, you may want to contact these people individually or work with a PR firm.
Spread the Word About Your Label CBD Business
If you’re at the stage where you’re considering branding and marketing, you may have other questions about the long-term prospects of your private label CBD brand. While you will undoubtedly see immediate results from short-term marketing efforts, you will need to build a roadmap for the years to come.
Contact us at CBD Nationwide with any questions or concerns about your growing your business. We’ll be happy to help.