With the cannabidiol industry projected to reach 1.8 billion dollars by 2022, bright entrepreneurs are flocking to private label CBD every day.
However, with so many newcomers flooding the market, mistakes are bound to happen. Ensure the success of your business and learn these top mistakes made by too many private label CBD brands.
Don’t Promise Medical Miracles
By law, your business is not allowed to promise medical results that it cannot back up with science. You may also unintentionally mislead customers to ignore the sound advice of medical practitioners if your marketing collateral is not accurate.
Do not promise cures for:
- Heart disease
- Or any other disease, condition, or illness
Instead, promote the overall health and wellness benefits of your private label CBD brand. Link to relevant medical studies and news articles to support all claims.
Don’t Exceed the Maximum THC Allowed
Remember: Your private label CBD can contain no more than 0.3% THC.
Exceed that dosage, and your product falls under the legal classification of marijuana. It should go without saying that THC is not the same as cannabidiols. Due to federal laws, buyers will not be able to consume your product in many states in the U.S legally if you surpass the limit.
Don’t Forget to Research Manufacturers, FDA Regulations, and CBD Laws in Your State
New regulations regarding CBD are continually coming out, so check the Food and Drug Administration (FDA) website regularly or set up Google Alerts.
Plus, while the sale of hemp remains legal on the federal level, some states may set further restrictions on the amount of THC that can be in the product. These states can also control how you source your private label CBD, so be sure to research CBD laws wherever you plan to operate.
Finally, be sure to thoroughly research the manufacturers that produce your products, especially if they’re based overseas and do adhere to U.S. standards. The most trusted CBD manufacturers — such as CBD Nationwide — will boast strict testing regulations regarding quality and purity. This not only helps you sell a high-quality product, but it keeps your customers free from any harmful additives.
Don’t Make Simple Marketing Mistakes
A private label CBD brand’s image is everything, and you create that image through marketing. Here are some ways that you may be turning off customers through shoddy advertising:
- Creating a website that is hard-to-navigate, confusing, or riddled with errors
- Lacking a clear About Us page and an easy way for customers to contact you on your home page
- Failing to provide FAQs that answer basic questions about CBD products and usage
- Not being transparent about your product’s quality and adherence to federal testing standards
- Failing to post regular articles updating your customers about your brand
- Writing poorly and not optimizing your content for search engines
Social Media Ads
Due to different state regulations surrounding CBD, social media sites and search engines must limit the kinds of CBD advertisements that you can post. It is best to avoid advertising on sites like:
If this sounds confusing, you can avoid many of these marketing mistakes by hiring a skilled CBD copywriter and graphic designer. They’ll polish your content and give your private CBD label a unique brand that will stand out from the rest of the competition.
Take Your Private Label CBD Business To the Next Level
As you start planning for your private label CBD business, you may be wondering about the next steps in finding a manufacturer and developing your brand. You want a trusted partner to help your operation go smoothly.
Contact the experts at CBD Nationwide with any questions about your private label CBD brand. We’ll help you get your product to market.
Katie DeVoe is an in-demand educator, speaker, and thought leader in the hemp space. Over the last 12 years, she has started multiple, successful CBD businesses and been a guest speaker at numerous hemp and CBD conferences.