DigiPay for CBD: 2025 Guide for Shopify Merchants

Picture of Katie Devoe

Katie Devoe

In high-risk payments, a processor’s reputation is built on marketing, while its reliability is hidden in the compliance reports most merchants never check. After building cannabis businesses from the ground up, I’ve learned to look past the sales pitch and vet partners on the fundamentals that actually keep you in business.

Key Takeaways

  • DigiPay is a high-risk payment processor often recommended for Shopify CBD stores because of its strong fraud protection and broad support for different CBD products.
  • Unlike many competitors, DigiPay’s pricing is customized per client, and its PCI DSS compliance status isn’t publicly listed on Visa or Mastercard’s registries, meaning you have to verify it directly.
  • Applying requires a lot of paperwork, including lab results (COAs), business licenses, and bank statements, to meet strict regulations.
  • This guide will walk you through everything—from evaluating features to verifying security—so you can decide if DigiPay is the right partner for your brand.

Why CBD is “High-Risk” and Needs a Specialized Processor like DigiPay

If you’ve ever tried to use a standard payment processor for your CBD business, you likely got a quick and firm “no.” Mainstream services like Shopify Payments, Stripe, and PayPal explicitly prohibit CBD sales because they classify the industry as “high-risk.”

But what does that actually mean? I’ve seen it come down to a few key factors:

  • Regulatory Ambiguity: The 2018 Farm Bill made hemp-derived CBD (with less than 0.3% THC) federally legal, but state laws are a messy patchwork. This legal gray area makes traditional banks nervous about compliance.
  • Reputational Risk: For better or worse, many financial institutions still see a stigma attached to anything related to cannabis and worry about their reputation.
  • High Chargeback Rates: The CBD industry, unfortunately, can have a higher rate of customer disputes and chargebacks, which processors see as a financial risk.

This is where specialized processors like DigiPay come in. They are built from the ground up to work with industries like ours. They have the underwriting processes and banking relationships needed to navigate these risks, giving you a path to accept credit card payments. Without them, running an e-commerce CBD business would be nearly impossible.

DigiPay’s On-Paper Promises: A Look at Key Features for CBD Merchants

When you look at DigiPay’s marketing materials, they present a compelling case for CBD businesses. Let’s break down the key features they promise.

Extensive CBD Product Support

One of the first things you’ll notice is that DigiPay is comfortable with a wide range of hemp-derived CBD products. This is a huge plus, as some processors will only approve tinctures but get squeamish about edibles. DigiPay’s list of supported products includes:

  • B2B Wholesale
  • Topicals (lotions, balms)
  • Hair Products
  • Ingestibles (tinctures, sprays)
  • Vape Oil
  • Edibles (gummies)
  • Supplements (capsules)

Advanced Fraud and Chargeback Protection

Chargebacks are the bane of any high-risk merchant’s existence, and DigiPay claims to offer a powerful toolkit to fight them. Their main features include a “Rules Engine” to automatically flag suspicious orders, “Digital Identity Validation” to confirm a buyer is legitimate, and “Tranzlytics Analytics” to spot fraudulent patterns. While these tools sound impressive, keep in mind that detailed technical specs aren’t readily available to the public.

Flexible Payment Options and Pricing Structure

To help you capture more sales, DigiPay supports more than just credit cards. They also offer ACH check processing, digital wallets, and currency conversion.

However, when it comes to pricing, they don’t list standard rates. Their model is entirely customized based on your business model, sales history, and financials. Expect an underwriting process of 3-7 days for most products and up to 14 days for edibles and supplements before you get a quote.

The Most Critical Step: Verifying DigiPay’s Security and Compliance

Alright, let’s talk about the single most important step in this entire process. We’ve looked at what DigiPay promises, but now we have to verify their claims, especially when it comes to security.

The PCI DSS Compliance Question

Any company that handles credit card information must adhere to the Payment Card Industry Data Security Standard (PCI DSS). It’s the gold standard for data security, and it’s absolutely non-negotiable. Major payment processors prove their compliance by being listed on public registries maintained by the card schemes.

Here’s the critical point: As of early 2025, DigiPay does not appear on the Visa Global Registry of Service Providers or the Mastercard SDP Compliant Registered Service Provider List.

This is a major difference from many of their competitors like Square, NMI, and PaymentCloud, whose compliance status you can look up in a matter of seconds.

What This Means for You (And Your Next Steps)

Now, I want to be clear. Their absence from these lists doesn’t automatically mean they aren’t compliant. However, it shifts the burden of proof entirely onto them—and onto you to verify it.

Before you sign any contract or agreement, you must directly ask DigiPay for a copy of their current Attestation of Compliance (AOC).

An AOC is the official certificate from a third-party auditor that proves a company has passed its PCI DSS assessment. If a potential processor is unwilling or unable to provide you with their AOC, I would consider that a serious red flag. In my book, your business’s security and your customers’ data are too important to leave to chance.

How to Apply for a DigiPay CBD Merchant Account: A Step-by-Step Guide

If you’ve done your due diligence and decided to move forward, the application process is quite thorough. Here’s what you can expect.

Step 1: Ensure Your Business is Compliant

First, make sure your own house is in order. Shopify requires that you operate in a jurisdiction where CBD sales are legal. All your products must be derived from hemp and contain less than 0.3% THC, which you’ll need to prove. Ensuring your store is fully compliant with Shopify’s policies is a critical first step.

Step 2: Prepare Your Documentation (Checklist)

DigiPay’s underwriting is strict, so you’ll need to have your documents ready. I recommend creating a folder with everything before you even start the application.

  • Required Documents:
    • Signed Merchant Application
    • Certificates of Analysis (COAs) from a qualified third-party lab for every product
    • The last three consecutive months of your processing statements (if you have them)
    • The last three consecutive months of your business bank account statements
    • A copy of a government-issued photo ID (like a driver’s license)
    • A copy of your EIN letter and any other required business licenses to prove your Taxpayer ID Number
    • A voided check or bank letter with your account and routing numbers

Step 3: Integrate with Your Shopify Store

Once you’re approved, the final step is linking DigiPay to your store. You’ll do this in your Shopify Admin by going to Settings > Payments and selecting Add payment method. You can then search for and select the payment gateway provided by DigiPay. They will give you the API keys or account credentials you need to activate it and start processing payments.

DigiPay vs. Top Alternatives: A Head-to-Head Comparison

It’s always smart to see how a potential partner stacks up against the competition. Here’s a quick look at DigiPay compared to some other popular high-risk processors.

ProcessorBest ForStandout FeatureKey LimitationPCI DSS Verifiable?
DigiPayHigh-volume brands needing advanced fraud toolsSpecialized chargeback and fraud prevention systemsCompliance not publicly verifiable; custom pricingNo
SquareStartups & small brands needing fast setupSimple, transparent pricing and fast onboardingHigher fees; U.S.-only; not built for high-volume scaleYes
PaymentCloudMerchants rejected by other processorsHigh approval rate and personalized onboarding supportLonger application process; custom pricingYes
Easy Pay DirectLarge-scale businesses prioritizing uptime“Load balancing” across multiple merchant accountsHigher setup/monthly fees; longer approval timeYes

Common Challenges with DigiPay and How to Prepare for Them

Even with a specialized processor, the road isn’t always smooth. Here are a few common challenges I’ve seen merchants face and how you can prepare for them.

Navigating International Sales

There’s some conflicting information out there, but it appears DigiPay is primarily a U.S.-only service for merchant accounts. Their “currency conversion” feature likely applies to U.S.-based businesses that want to sell to international customers. If you plan to sell globally, this is a critical point to clarify with their team during the application process.

Understanding Account Stability

Getting approved is one thing; keeping your account in good standing is another. Even with a high-risk processor, your account can be flagged or frozen. The most common reasons are a sudden spike in your chargeback ratio, selling products you weren’t approved for, or making unsubstantiated medical claims on your website. Always stay compliant and monitor your metrics closely.

The Lack of Independent User Reviews

One thing you’ll notice when researching DigiPay is the shortage of independent user reviews on sites like G2, Trustpilot, or industry forums. This makes it harder to get a feel for the day-to-day user experience. I’d treat this as another due diligence factor. Don’t be afraid to ask DigiPay for references from a few of their current Shopify CBD clients.

The Final Verdict: Is DigiPay the Right Partner for Your CBD Business?

So, after all this, should you choose DigiPay? I can’t give you a simple yes or no, because the answer depends on your willingness to do the homework.

The Pros: DigiPay is clearly specialized in the CBD niche. They offer a comprehensive suite of fraud and chargeback tools that high-volume businesses need, and they support a wide variety of product types that other processors won’t touch.

The Cons: The lack of publicly verifiable PCI DSS compliance is a significant hurdle that you must overcome through direct verification. Their opaque pricing model and the near-absence of independent user reviews mean you’re going in with less information than you would with other providers.

My final recommendation is this: DigiPay could be a powerful and effective solution, but only if you are prepared to conduct rigorous due diligence. Your decision should ultimately hinge on their ability to provide you with a current Attestation of Compliance (AOC) and solid client references.

Frequently Asked Questions (FAQs)

Can I use Shopify Payments to sell CBD?

No, Shopify Payments explicitly prohibits the sale of CBD products. You must use an approved third-party high-risk processor like DigiPay.

What documents does DigiPay require for a CBD merchant account?

Key documents include your EIN, government ID, recent bank and processing statements, and Certificates of Analysis (COAs) for all your products to prove THC levels are below the 0.3% federal limit.4

How much does DigiPay cost?

DigiPay uses a “customized” pricing model. Your rates and fees are determined after their underwriting team reviews your business model, sales volume, and perceived risk.

How long does it take to get approved by DigiPay?

Underwriting estimates are typically 3-7 days for products like tinctures and topicals. For items considered higher-risk, like edibles and supplements, the process can take 5-14 days.


Disclaimers

This content is for informational purposes only and does not constitute financial or legal advice. Consult with a qualified financial advisor or legal professional for guidance specific to your business.

CBD regulations are subject to change. Always verify current local, state, and federal laws before selling CBD products.

Information regarding company compliance status is based on public registry checks conducted in early 2025 and is subject to change. Merchants should always perform their own current verification.

References

  1. High-Risk Authorized CBD Payment Gateway Solutions – https://www.woohelpdesk.com/blog/high-risk-authorized-cbd-payment-gateway/
  2. Visa Global Registry of Service Providers – https://www.visa.com/splisting/searchGrsp.do
  3. Mastercard SDP Compliant Registered Service Provider List – https://www.mastercard.us/en-us/business/overview/safety-and-security/security-recommendations/service-providers-need-to-know.html
  4. Hemp Underwriting Checklist – DigiPay Solutions – https://digipayinc.com/hemp-underwriting-checklist/

Picture of Katie Devoe

Katie Devoe

Katie Devoe is an entrepreneur, educator, and cannabis thought leader. She has been a guest speaker at numerous conferences and developed the CannaCertified cannabis education platform.

• Cannabis and Hemp Enthusiast
• One of the first female business owners in the hemp and cannabis industry
• Co-founder of one of the largest and most established CBD manufacturers in the country
• Spent the past decade leading brands in the hemp and cannabis industry
• Developed a certification program
Connect with Katie on LinkedIn and elsewhere.

Get a quote from Katie on your product idea today!

Picture of Katie Devoe

Katie Devoe

Katie Devoe is an entrepreneur, educator, and cannabis thought leader. She has been a guest speaker at numerous conferences and developed the CannaCertified cannabis education platform.

• Cannabis and Hemp Enthusiast
• One of the first female business owners in the hemp and cannabis industry
• Co-founder of one of the largest and most established CBD manufacturers in the country
• Spent the past decade leading brands in the hemp and cannabis industry
• Developed a certification program
Connect with Katie on LinkedIn and elsewhere.

Get a quote from Katie on your product idea today!

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